ALEX WOO Charms


ALEX WOO Charms

 

Classic Originality

Sleek sophistication that reflects life through design defines our accessories. Uniquely appealing with both luxurious style and substance, Alex Woo designs are fashionably fresh and contemporary, yet are never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn every day, day or night, and make a powerful statement of individuality without compromising femininity.

Quality Craftsmanship

Handcrafted artistry, careful finishing, and thoughtful function are just part of the high standards of quality infused in all our jewelry. From the premium eco-friendly materials selected, each piece comes from sustainable resources, and is of the utmost quality built upon a tradition of excellence. It is this dedication to quality, which has earned Alex Woo continual recognition from fashion editors, stylists and industry insiders, to celebrities and trendsetters.

Made In New York

Although each design is inspired by the beauty of locations from around the world, a vital aspect of Alex Woo jewelry design and our creative process is influenced by the vibrant diversity of New York City. Fusing the soul, pace and style of New York energy in each collection, the outcome transcends time and location. Handmade and distributed from our own workshop, we proudly ensure both quality control and a culture that supports local talent and better business practices. It's a viewpoint that has attracted like-minded, stylish and unique individuals to the company.

 

<img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />


What’s your icon?

You can learn what’s in a person’s heart by the stories they share - who they are, what they’ve done, where they’ve been. Often, storytelling is akin to jewelry design because it captivates an audience and bares the soul. The Little Icons™ are designed to follow and celebrate your own special moments on life’s journey. From Little Letters to the Little Luck Elephant, a universal symbol for luck and good fortune - each design holds an infinite number of meanings.

Wherever life takes you, your story begins here at Alex Woo.

 <img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

the LITTLE ICONS™

Signified by a feminine sensibility and optimistic charm, Alex Woo’s Little IconsTM collections reinvent familiar symbols from the world around us in fresh and expressive designs. The charming pendants can be mixed, matched and layered with other icon collections for a truly personal expression.

All Little Icons™ are solid, not hollow or plated.


Like a little sculpture, each Little Icon is three-dimensional and able to stand on its own. Available in eco-friendly Sterling Silver, 14k Gold, or with Diamonds. Made in USA.

 <img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

the MINI ADDITIONS™

The best things in life come in small packages. Our Mini Additions™ are the perfect way to create your own personal statement and truly Charm the World™.

 <img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

MIX YOUR METALS

Accent your favorite metal and define your style by mixing silver and gold.

 Alex Woo Charms with Avonlea Jewelry in Lumberton TX

LAYER THEM ON

Stay on trend and build your own layered look by pairing Minis and Icons on different length chains.

 <img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

PAIR SIDE-BY-SIDE

Wear two necklaces on the same length chain to tell a story that is unique to you.

 <img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

ABOUT THE DESIGNER 

Born and raised in New York City, Alex Woo embodies the spirit and passion of a true New Yorker. With a workshop located in the heart of Rockefeller Center and an eponymous collection of jewelry, Alex has since become one of the most recognized jewelers among a new generation of designers.

From winning the grand prize at the Women’s Jewelry Association’s national design competition, to being awarded one of the most prestigious accolades in the industry by experts from the JCK Design Center, her distinctive design sensibilities began at an early age and continues throughout her career.

Woo delicately balances the trendy “must have” and the classic into sleek and stylish eco-friendly designs that evoke the bold strength of today’s women, while keeping intact their natural femininity. She draws inspiration from her travels around the world and admits her most creative moments are found in new locations that she visits. As a direct result, Alex Woo has attracted an established client list of fashion editors, stylists, trendsetters and celebrities, and was selected as one of Crain’s Business’s “40 Under 40” rising stars and successful people in New York. In addition to being featured in magazines such as InStyle, and Town & Country, her jewelry has been seen on Julia Roberts, in her film Eat, Pray, Love and is frequently worn by cast members of the hit television series, Gossip Girl.

Alex Woo Charms with Avonlea Jewelry in Lumberton TX

 

ABOUT THE BRAND

Classic Originality. Quality Craftsmanship. Made in New York. Alex Woo designs are fashionably fresh and contemporary, yet never eclipsed by the trend of the moment. With a signature style and edge that is unmistakable, many of the pieces can be worn everyday, day or night, and make a powerful statement of individuality.

<img src="https://cdn.shopify.com/s/files/1/0079/9552/3168/files/2017dec-princess_480x480.jpg?v=1560538304" alt="Alex Woo Charms with Avonlea Jewelry in Lumberton TX" />

As a favorite among fashion editors, stylists, trendsetters, and celebrities, the jewelry you see is part of a long tradition of quality craftsmanship, handcrafted artistry, and careful finishing, all lovingly made in New York. Alex Woo creates jewelry that reflects life through design that is both personal and timeless.

Alex Woo Charms with Avonlea Jewelry in Lumberton TX

Notable Quotes about the Designer 
"It-girl jeweler for the fashion-forward" - Las Vegas Weekly 

 

""So, though her sensibility is modern and fresh, she brings a wealth of tradition and craftsmanship to her work. Meaning her designs have both cuteness and quality, style and substance." - Daily Candy

  

""Alex Woo is becoming well known for her modern take on accessories... the powerful pieces pack punch without compromising femininity." - Fashion Wire Daily

 

""Designer Alex Woo offers a fresh take on the feminine '50s with delicate bracelets, necklaces, and earrings..." - Elle

  

""When Christian singer-turned-R&B crooner Jessica Simpson wants to add sparkle alongside her Ya-Ya denim skirts and leather pants, she stacks on Alex woo's mix-and-match silver rings." - InStyle"Twinkle's New Stars" - NY Daily News