About Us

The Avonlea Story

Avonlea Jewelry established in 2018, designed by jeweler: William Baxley, whom is GIA trained and has 10+ years of experience in the Jewelry Industry.

Jeweler William Baxley has repaired and designed thousands of jewelry pieces for customers in Lumberton, Texas. His shop, Avonlea Jewelry, is headquartered there, and William prides himself on all the services he offers the Lumberton community.

And being the only repair shop in Lumberton, Avonlea stays busy in the repair season, especially with chains. “I do 10 to 15 chain repairs a week,” he says. “Because people never have just one broken chain. They’ll bring in three, four, five chains at once.”



The Jewel of Southeast Texas
Avonlea Jewelry’s story goes back 2016. As William tells it, “Some guys approached me and said I should have my own jewelry store — something we could market in town and online. I’m into SEO and website building, so we got together and laid the groundwork for it.”

Nature had other plans, however. “Hurricane Harvey hit in 2017 and decimated everything — but not Lumberton. We were the island at the center of 15-foot flooding. My home, in a place that’d never flooded before, got six feet of water. That made me realize Lumberton was this jewel of Southeast Texas. I figured people would move there.”

His hunch was correct. “Sure enough, right behind our store, they’re building homes. I landed this spot at the perfect time. We settled on the location in April, then totally gutted and remodeled the place. It was open by Mother’s Day 2018 for a soft launch. July 17, 2019 marked the official Grand Opening with Ribbon Cutting Ceremony.”


Avonlea Jewelry specializes in hand-made, one-of-a-kind pieces and as a members of: Jewelers of America and Jewelers Board of Trade, we adhere to the highest level of standards set by independent jewelers.


We carry premier brands like Lois Hill, Rembrandt Charms, Mastoloni PearlsAlex WooAnna Beck, Vahan, Benchmark rings, Bulova, Citizen and Baxley jewelry.

Our Services Include:  
  • Easy Layaway Plan

  • Interest Free Financing available with approved credit

  • Store Credits

  • Jewelers Mutual Insurance policies

  • Purchase of Silver, Gold, Diamonds

  • Custom CAD Ring & Pendant Designs

  • Free gift wrap with all purchases

  • Free Ring Cleaning & Inspection

  • 2 Year & Lifetime Warranties Available

  • Free Ring Cleaning & Inspection 

  • Written or Verbal Appraisal

Jewelers Board of Trade® (JBT) Logo

We have a vast selection of Fine Gold & Silver Jewelry in a range of price points, or we can create your own custom design.

Avonlea offers a lifetime of complimentary jewelry cleaning and preventive maintenance inspections.  When something needs to be fixed, our Expert Jeweler can repair your valuables

We service many brands of watches, using a Certified Rolex Watchmaker.  In short, we are dedicated to preserving the life and value of your fine jewelry.

Readers Choice Award Hardin County 2019